Chang Chia-chun unveils Yunlin campaign team and visual identity

Yunlin County Magistrate candidate Chang Chia-chun has officially unveiled her campaign team, visual identity, and theme song. Her campaign branding, titled ‘WOW Yunlin Better,’ uses the acronym to represent ‘We,’ ‘Opportunity,’ and ‘World.’ Chang aims to transition Yunlin from a traditional agricultural county into an AI-driven smart city and a hub for smart agriculture and emerging technologies.

Breaking from traditional political structures, Chang has appointed non-political local leaders to her core team. Lin Chun-sheng, a prominent organic farmer and model farmer, will serve as Campaign Director-General, while Chen Po-yin, founder of Farm Huanghuang, will serve as Deputy Director-General. The team focuses on integrating agriculture, youth, culture, and technology to encourage young people to return to their hometowns.

The campaign also introduced a theme song, ‘Our Yunlin, New Generation,’ which emphasizes the connection between people and the land rather than focusing solely on the candidate's name.