Changhong names Indonesian pop icon Rossa as brand ambassador

Changhong has announced Indonesian pop icon Rossa as its new brand ambassador to bolster its presence in Indonesia and the broader Southeast Asian market. The partnership aims to engage local audiences through cultural campaigns and build stronger consumer connections.

In addition to the marketing collaboration, Changhong is expanding its after-sales support in Indonesia. This includes introducing extended warranty coverage for major product categories such as televisions, air conditioners, refrigerators, and washing machines, supported by 24-hour customer service.