Channel 4 launches social experiment series Apocalypse

Channel 4 is launching a new social experiment reality series titled ‘Apocalypse’, which features two teams of ordinary people attempting to survive for 28 days in an abandoned town. The participants must navigate an environment without running water, heating, or electricity, relying on resourcefulness to scavenge for food and find shelter.

Verisure, a global home security brand, has secured an exclusive sponsorship deal for the series. The partnership, brokered by Bicycle London, will run across Channel 4 and its streaming platforms starting Sunday, September 13. Channel 4 representatives noted that the themes of protection and resilience in the show align with Verisure’s brand focus on home security.