Charli XCX releases fashion‑runway themed “SS26” music video
Charli XCX unveiled the new single “SS26” with a music video directed by the creative duo Torso. The visual is set as a high‑glamour fashion runway, placing the singer among models, designers and industry insiders.
The front‑row includes former Vogue Paris editor‑in‑chief Carine Roitfeld, who opens with the line “Fashion won’t save us,” as well as Saint Laurent creative director Anthony Vaccarello, runway consultant Michel Gaubert, fashion journalist Loïc Prigent and other notable figures. The video intersperses references to historic runway moments, such as Tom Ford’s 1990s Gucci shows, Naomi Campbell’s 1993 Vivienne Westwood fall, and a stunt reminiscent of the “Sex and the City” catwalk tumble.
Charli appears as both model and performer, navigating the runway that is described as “going straight to hell.” The clip features multiple wardrobe pieces from designers like Ann Demeulemeester, Balmain, Saint Laurent, Lou De Bètoly and Chrome Hearts, and includes Easter‑egg nods to past fashion shows. The video serves as both a pop‑music release and a commentary on fashion culture.