Charlotte de Witte joins TUDOR as brand ambassador

Belgian DJ and producer Charlotte de Witte has joined the watch brand TUDOR. Known for her influential role in the techno scene, de Witte has achieved several milestones, including being the first female techno artist to headline the main stage at Tomorrowland and the first female techno DJ to headline Ultra Music Festival in Miami.

Beyond her musical career and leadership of her record labels, KNTXT and Epoque, de Witte is increasingly bridging the gap between club culture and the fashion industry. Her growing presence in fashion campaigns and on runways reflects a broader trend of electronic music artists influencing aesthetic and cultural codes within the fashion world.