ChatGPT Ads expands to the Hungarian market

ChatGPT Ads has expanded into the European market, including Hungary, as of late August 2026. This new advertising technology allows brands to display ads within the ChatGPT interface.

In Hungary, Ads Interactive Media Group provides this advertising format through Criteo's services. Criteo serves as the initial advertising technology partner for OpenAI, enabling the development of this format to access unique digital inventory.

Early data from Criteo indicates that more than 2,000 brands are already using the technology. Preliminary reports suggest that click-through rates for ChatGPT Ads may be two to three times higher than comparable formats in other environments, with conversion rates exceeding other referral channels. Additionally, over 80% of customers arriving via these ads are identified as new customers.