ChatGPT Ads launches conversion bidding and bulk campaign tools

ChatGPT Ads is rolling out a suite of new advertiser tools aimed at smarter bidding, improved measurement, budget pacing, and large‑scale campaign management. The update introduces conversion‑optimized cost‑per‑click (oCPC) campaigns that automatically target clicks likely to generate conversions, replaces fixed daily budgets with a seven‑day rolling average model, and adds automatic budget pacing throughout the day.

Additional features include geographic exclusions, integrations with AppsFlyer and Adjust for app‑install and in‑app event measurement, automatic advanced matching for more accurate website conversion attribution, and a bulk API that supports asynchronous creation and updates of campaigns, ad groups, and ads. Product feed ads also receive refreshed cards showing pricing and star ratings, bringing the platform closer to the capabilities of established ad networks.