EU enforces AI content labeling as platforms LinkedIn and Snap tighten AI‑slop controls
From 2 August, the European Union’s AI Act requires that AI‑generated images, videos and text used for professional purposes – such as advertising, paid influencer posts and printed material – be clearly labeled. The rule places the responsibility for labeling on AI providers, including OpenAI, Google and Meta, and aims to protect consumers from deep‑fakes and misleading content.
LinkedIn has responded by adding a “Seems like AI slop” button that lets users flag posts they believe were largely created by generative AI. The company says more than 40 % of long‑form posts on the platform are AI‑generated and that it now blocks hundreds of thousands of automated comment attempts each day, having already stopped billions of such attempts.
Snap announced that wholly AI‑generated videos will no longer be recommended in its Spotlight feed, though AI‑enhanced or edited content will remain with transparency notices. Snap’s move joins similar actions by YouTube, Substack and other platforms that are seeking to curb the flood of low‑quality AI‑generated media.
Together, the EU regulation and the platform‑level measures illustrate a growing coordinated effort to limit the spread of deceptive AI‑generated content across the internet.
Entities: Alcorn State University · ChatGPT · DeepSeek · European Union · Jason Gibson · LinkedIn · Meta Platforms · OpenAI · Snap Inc. · Stiftung Warentest
Claims
What the coverage asserts, and how well corroborated each claim is across sources.
- [○ 1 SOURCE] Snap’s action joins similar efforts by YouTube, Substack and other platforms to curb low‑quality AI‑generated content. (01c381ec-0a24-4de8-816c-01fc4b79273b)
- [● 2 SOURCES] LinkedIn added a “Seems like AI slop” button that lets users report AI‑generated posts. (c26167ad-0562-475e-842b-c77249ecb3b1)
- [● 2 SOURCES] LinkedIn blocks hundreds of thousands of automated comment attempts daily and has stopped billions of AI‑generated posting attempts. (b8eea22e-7d30-4e43-818d-0db39a1c168d)
- [○ 1 SOURCE] The EU labeling rule applies to advertisements, influencer content that earns money, and printed material. (f5d74ada-48bf-4e47-a853-6eebb8a2fdf4)
- [● 2 SOURCES] Snap will no longer recommend wholly AI‑generated videos in its Spotlight feed, while still allowing AI‑enhanced content with transparency notices. (01c381ec-0a24-4de8-816c-01fc4b79273b)
- [● 2 SOURCES] LinkedIn reports that over 40 % of long posts are generated by AI. (c26167ad-0562-475e-842b-c77249ecb3b1)
- [○ 1 SOURCE] OpenAI, Google and Meta are responsible for providing labeling functions under the EU rule. (f5d74ada-48bf-4e47-a853-6eebb8a2fdf4)
- [○ 1 SOURCE] From 2 August, AI‑generated images, videos and text used for professional purposes must be labeled in the EU. (f5d74ada-48bf-4e47-a853-6eebb8a2fdf4)