ChatGPT introduces conversational advertising via Ads Manager

New advertising capabilities within ChatGPT are enabling businesses to place ads directly into conversational AI interactions. Unlike traditional search engine advertising that relies on keywords, ChatGPT Ads Manager utilizes ‘context hints’ to target users based on the specific problems or recommendations they are discussing with the AI.

Early analysis of these ads suggests they currently function more as awareness-driven media rather than direct response or performance-based tools similar to traditional search listings. Discussions regarding the platform include evaluating metrics such as Cost Per Mille (CPM) and Cost Per Click (CPC) to understand the effectiveness of reaching customers at the moment they express a specific need through conversational dialogue.