ChatGPT investment outcomes draw mixed reviews as firms stress outcome‑based ROI

OpenAI reports that its newer models have cut token prices by up to 97% and reduced output tokens and task time, but the company advises enterprises to evaluate AI value on the basis of completed work, time saved and decision‑making improvements rather than raw cost. In parallel, a Korean actor‑broadcaster shared on YouTube that he began stock trading after seeing ChatGPT, recovered his initial capital and turned a profit, citing a successful SK Hynix purchase. A joint study by researchers at UCLA, the University of Edinburgh and Sungkyunkwan University, however, found that generative‑AI‑driven stock strategies may outperform in the short term but underperform long‑term buy‑and‑hold approaches, especially during market volatility and crises. A recent U.S. survey showed about 62% of individual investors use AI tools for investment decisions, with roughly a quarter employing them regularly.