ChatGPT sees expanding global user base and new advertising integration

OpenAI’s latest analysis indicates that ChatGPT has moved from an experimental novelty to a widely adopted tool. The user base is growing beyond early‑tech enthusiasts to older and less‑tech‑savvy audiences, with increasing participation from low‑ and middle‑income countries. Non‑English usage now exceeds half of active users, led by Spanish, Portuguese and Arabic speakers, while regional growth is fastest in Africa and Asia. Activity depth has risen, with users sending 50 % more messages after six months and adopting a broader range of tasks, including content creation, document processing and visual design.

In Japan, digital‑marketing firm Adways announced the launch of a support system for generative‑AI advertising, beginning 29 June 2026. The service leverages OpenAI’s ChatGPT Ads to place ads that match the conversational context of user prompts while preserving privacy. Adways will provide end‑to‑end assistance—from account setup to creative production—aiming to deliver brand‑safe, effective ad experiences within AI‑driven dialogue interfaces.