Chelsea FC partners with fintech Sokin for sleeve sponsorship

Chelsea Football Club has announced a multi-year partnership with Sokin, a London-based fintech company specializing in embedded finance and business payments. Under the agreement, Sokin will serve as a Principal Partner and the Official Business Payments and FX Partner for the club’s men’s, women’s, and academy teams.

Starting from the 2026/27 season, the Sokin logo will appear on the left sleeve of the club’s home, away, and third kits. The partnership aims to optimize Chelsea’s financial operations by utilizing Sokin’s multi-currency accounts, foreign exchange services, and treasury management tools to simplify international transactions across the various currencies required by the club’s global partners and competitions.

Sokin, which processes over $11 billion annually across more than 170 countries, saw its branding debut on Chelsea’s kits during a recent Premier League match against Tottenham Hotspur.