CheongKwanJang ranks as world's top ginseng brand for 12 years

CheongKwanJang, a brand under KGC, has maintained its position as the world's number one ginseng and red ginseng brand for 12 consecutive years. According to data from Euromonitor International, the brand holds a 44.3% share of the global ginseng and red ginseng retail market as of 2024, an increase from its 40.4% share in 2020.

The brand also secured first place in the broader herbal dietary supplement (Herbal DS) category with a 3.5% market share. This sustained leadership is attributed to the brand's 127-year history, continuous R&D, and the success of trend-aligned products such as 'Hongsamjeong Everytime,' which has surpassed 1.7 trillion won in cumulative sales since 2012.

CheongKwanJang currently exports to approximately 40 countries, including major markets such as the United States and China. The company is actively expanding its product lineup to include non-ginseng ingredients like agarwood and mushrooms while increasing its presence in global distribution channels.