Cheongsong County targets Seoul market with premium golden apples

Cheongsong County is launching a series of promotional and direct sales events in Seoul to expand the market for its premium ‘Cheongsong Golden Apples’ (Sinano Gold variety). The initiative aims to increase brand awareness, secure new consumer bases, and boost income for local farmers by reducing distribution stages.

Scheduled activities include sales and tasting events at Dongdaemun-gu Office and large-scale discount sales at the Yangjae-dong Hanaro Mart. The promotional campaign will continue into November, featuring participation in the ‘Itda’ Preview Market and a six-day event near Achasan Station.

County officials, including Mayor Yun Gyeong-hui, are focusing on marketing strategies to highlight the fruit's high sugar content and crisp texture. The program is also being linked with the 20th Cheongsong Apple Festival to convert consumer interest into sustained sales.