Cher discusses career resilience and internet meme impact

Singer and actress Cher has become a significant figure in internet culture due to her unique social media presence and her long-standing career resilience. Her Twitter activity, characterized by all-caps text and creative spelling, has spawned various memes. Specifically, her July 2018 ‘Hi again’ tweet has been widely repurposed as a reaction template for users describing awkward or repetitive social situations.

Reflecting on her six-decade career, Cher described her approach to professional challenges using a bumper car metaphor. In an interview with CBS Mornings, she stated, ‘Like I always thought of myself as a bumper car ’cause like if I hit the wall, I would just back up and go in a different direction.’ She attributed her longevity to this instinct for resilience, noting that she has successfully pivoted through various stages of her career, from musical duets to Oscar-winning film roles.