Cher stars in Moncler Re/Icons winter campaign

Moncler has launched its new Re/Icons collection, featuring a winter-ready campaign with legendary figures Cher, Grace Jones, and Jennie. The campaign, photographed by Gabriel Moses, showcases reimagined versions of the brand’s signature styles, including puffer jackets.

In an interview with Vogue, Cher discussed her long-standing affinity for the brand, noting she has worn Moncler pieces since living in Aspen. She expressed a preference for the simplicity and cut of the clothing, specifically favoring black, white, and cream tones. During the discussion, she also reflected on her friend Bob Mackie and teased an upcoming musical collaboration.