Chery announces European expansion strategy at Paris Motor Show

At the 2026 Paris Motor Show, Chery unveiled its strategic expansion plan for the European market, centered on a “For EU. For Family” approach. The brand aims to establish a presence in all 27 European Union markets by 2027, targeting a network of 1,143 sales and service points.

Chery’s product strategy focuses on three pillars: space, safety, and technology. The company showcased various models designed to meet the needs of diverse European family structures, emphasizing high safety standards and smart technology. During the event, user experiences from existing markets such as Greece, Romania, Hungary, and Poland were highlighted.

In Italy, the brand plans to launch the Tiggo 8 and Tiggo 9 plug-in hybrid SUVs in November 2026. Additionally, the Chery Q, a compact electric SUV designed for urban mobility and younger drivers, is scheduled to enter the Italian market in 2027.