Chery appoints Robert Lewandowski as global brand ambassador

Chinese automobile exporter Chery has appointed professional footballer Robert Lewandowski as its new global brand ambassador. The partnership is centered around the message ‘For Family. For Champion.’, aiming to align the brand with values of discipline, performance, and family cohesion.

Chery is positioning its vehicles, including the Tiggo SUV series which recently launched in Austria, to meet the needs of family daily life by focusing on safety, space, and modern technology. Lewandowski stated his enthusiasm for the collaboration, noting a shared belief in prioritizing family while striving for excellence.