Chery Australia launches new SUV brand Lepas

Chery Motor Australia Chief Operating Officer Lucas Harris announced the upcoming launch of Lepas, a new brand of family‑friendly SUVs for the Australian market. Harris described Lepas as a "refined" product built on completely new platforms unique to the brand, offering a quieter cabin, smooth power delivery from battery‑electric powertrains and a more dynamic driving experience.

The brand is positioned as a playful, bold alternative aimed at inner‑city buyers, with bright colour palettes and a marketing focus on non‑SUV customers. Lepas will join Chery’s existing lineup alongside Omoda Jaecoo, with the Jetour brand slated to arrive later this year and additional models planned for 2027, underscoring the growing presence of Chinese automotive brands in Australia.