Chery Automobile reshuffles executives to advance Globalization 3.0 strategy

Chery Automobile Co., Ltd. has announced a major executive restructuring to advance its “Globalization 3.0” strategy. The reorganization aims to integrate the company’s main brand into a unified global market system, bridging the gap between domestic and international operations.

Executive Vice President Zhang Guibing will now oversee the Chery brand’s domestic business group while simultaneously managing international business, global design, human resources, legal affairs, and the spare parts ecosystem. This move is intended to apply successful overseas operational models to the domestic market, where Chery has recently seen a decline in retail sales.

Additionally, Executive Vice President Li Xueyong has been assigned to lead the Jetour brand division. His focus will be on driving the premiumization of the Jetour brand to create a more globally competitive off-road vehicle lineup. This adjustment follows recent leadership changes aimed at accelerating Chery’s transition toward a more integrated, globalized business architecture.