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[BUSINESS] · Switzerland, France · 7 sources

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Chery expands European presence with new hybrid SUV models

Chinese automotive manufacturer Chery is expanding its presence in European markets, including Switzerland and France, with new hybrid SUV models.

In Switzerland, Chery plans to launch its flagship TIGGO 9 plug-in hybrid SUV by 2026. The 4.81-meter vehicle features seven seats and the Chery Super Hybrid System (CSH), delivering 428 PS. It offers an electric range of up to 144 kilometers and a total range of 1,050 kilometers. The company has also appointed footballer Robert Lewandowski as a global brand ambassador to support its ‘For Family’ branding strategy.

In France, the brand is introducing the Tiggo 7 hybrid, a five-seat family SUV positioned competitively against European models. The full hybrid version is priced between €26,990 and €28,990. The vehicle measures 4.55 meters in length and features a modern interior design with dual 12.3-inch screens.

Entities

Chery · Robert Lewandowski