Chery Group announces international brand expansions

Chery Group is expanding its international presence through several new brand launches and strategic partnerships. The company has confirmed that its lifestyle-focused electric vehicle brand, iCaur, will enter the Australian market in early 2027, led by the V25 extended-range hybrid SUV. The brand is scheduled to follow in New Zealand during the second half of 2027.

In Brazil, Chery is pursuing two distinct paths. A partnership with Jaguar Land Rover is set to launch the Freelander brand in 2028, featuring the electrified Freelander 8 model. Additionally, the premium brand Luxeed—a collaboration between Chery and Huawei—is expected to debut in the Brazilian market in 2028 with the Luxeed R7 SUV, which integrates Huawei’s HarmonyOS and advanced driver assistance technologies.