Chery Maroc distributes school supplies to 230 children in Al Haouz

Chery Maroc has launched its new solidarity platform, ‘Les petits gestes font les grandes journées’ (Small gestures make great days), with an initiative in the Al Haouz province. On October 6, 2026, the automotive manufacturer distributed 230 school bags filled with supplies to children in the villages of Tizi Ouadou, Askan, and Amekayzoul.

The event was organized in collaboration with the Tifaouine Association and supported by local authorities. Moroccan mountaineer and activist Bouchra Baibanou, a long-term partner of the brand, participated by sharing messages of ambition and self-confidence with the local youth.

This initiative is a local adaptation of the international ‘Chery for Family’ program. Represented in Morocco through the Auto Hall Group, Chery Maroc intends to continue implementing community-focused proximity actions as part of its broader corporate strategy.