Chery Group expands global presence with Lepas brand launch

Chery Group is aggressively expanding its global automotive footprint through new brand launches and model introductions. In Spain, the group has launched its third brand, Lepas, aiming to sell 16,000 vehicles by 2027. The brand’s debut model is the Lepas L8 Super Hybrid, a plug-in SUV offering up to 1,040 km of total range, with prices starting at approximately €33,990.

In Australia, Chery is also introducing Lepas, leveraging existing back-end infrastructure to mitigate the costs of establishing a new marque. The brand's design strategy focuses on a premium, sporty aesthetic, with the upcoming L2 model intended to broaden the portfolio.

Other regional developments include the launch of the Chery Tiggo 7 hybrid in France, positioned as a competitive family SUV, and Great Wall Motors (GWM) expanding its presence in Chile with the new Haval H7 Max, a large hybrid SUV designed for both versatility and off-road capability.