Cheryl stars in Deliveroo campaign referencing iconic fame quote

Singer Cheryl has returned to the spotlight in a new advertising campaign for Deliveroo, leaning into a viral quote from her early career. The campaign references a line from a 2012 documentary where she noted that her level of fame meant she could no longer ‘nip to the garage in my pyjamas anymore for a pint of milk’.

The advertisement promotes the collaboration between Deliveroo and Tesco, highlighting the convenience of having groceries delivered. To mark the partnership, a limited-time promotion includes the ‘Cheryl-Skimmed bundle’, where randomly selected customers can win Deliveroo-inspired pyjamas and a milk jug signed by the singer.