Chestnut market in Italy sees growth in pre-cooked varieties

The chestnut market in Italy is experiencing a significant shift in consumer habits. Data from NielsenIQ shows that in the 52 weeks ending in August, over 8,100 tons of chestnuts were sold in Italy, generating more than 64.5 million euros.

While fresh chestnuts remain the largest segment, accounting for 51.5 million euros (7,500 tons), the fastest growth is seen in dried and pre-cooked varieties. This segment reached 13 million euros, a 11.6% increase, with pre-cooked products selling at approximately 21 euros per kilo compared to 6.9 euros per kilo for fresh ones.

Consumers are increasingly drawn to chestnuts for their nutritional profile, including fiber, potassium, and resistant starch. To ensure quality when purchasing, experts recommend checking for shiny, tight skins without holes or dark spots. A reliable method for selection is the water test: healthy, dense chestnuts will sink, while hollow or damaged ones will float.