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Chi magazine announces editorial renewal with new celebrity contributors
The Italian weekly magazine Chi is undergoing an editorial renewal, introducing new exclusive contributors from the worlds of television, entertainment, and journalism. While the publication will maintain its traditional elegant and colorful graphic style, Director Massimo Borgnis stated that the core change lies in the storytelling language.
Instead of celebrities merely being subjects of interviews, the magazine is integrating well-known figures as active contributors who will curate specific columns. This shift aims to modernize the brand while respecting its thirty-year history.
New contributors include Cesara Buonamici, who handles current affairs; Antonella Clerici, focusing on lifestyle and family; Alessia Marcuzzi, covering travel; Benedetta Rossi, providing recipes; and Gianluigi Nuzzi, who will write on secrets and crimes. The changes will be officially presented during an event at the Teatro Manzoni in Milan.
Entities
Alessia Marcuzzi · Antonella Clerici · Chi · Massimo Borgnis · Teatro Manzoni