Chiara Ferragni's snake‑print bikini sparks 2026 summer trend

The colour blue has become the dominant swimwear trend for the summer of 2026, with a range of shades from electric to turquoise appearing on bikinis worn by fashion insiders across Italy. The trend is highlighted by solid‑coloured designs that accentuate tanned skin and by printed versions that mix floral or yellow accents with various blues.

Influencer and entrepreneur Chiara Ferragni reinforced the season’s beachwear focus by appearing on Lake Como in a snake‑print bikini from the 2026 beachwear collection of designer Federica Tosif. The two‑piece features a triangular top with thin straps and a coordinated bottom with side ties, both covered in a natural‑tone reptile pattern. Ferragni’s choice has drawn attention to the snake‑print style as a must‑have accessory for the year, underscoring her role as a trend‑setter in Italian and global fashion circles.