Chicco launches campaign to support neonatal care

Chicco is celebrating 20 years of its social responsibility project, ‘Chicco Dá Vida’, with a new campaign titled ‘O primeiro Next to me, nem sempre é um Next2Me’. The initiative aims to raise awareness for premature babies, drawing a parallel between the brand’s Next2Me bedside sleeper and the incubators that serve as the first protective space for many newborns in neonatal units.

Presenter and influencer Mafalda Castro has been appointed as the campaign’s godmother. During August and September, 1% of sales from Chicco stores will be donated to purchase equipment for the Neonatology Unit at Hospital de Santa Maria in Lisbon. The project seeks to support better care for infants regardless of their initial circumstances.