Chihuahua launches film promotion challenge for youth

The Chihuahua State Institute for Work Training (Icatech) is participating in the ‘Lecciones de Otoño’ Cinematographic Strategy and Diffusion Challenge. The initiative will bring together 100 young people, organized into 20 teams of five, to develop creative promotional strategies for the upcoming film premiere.

The objective is to connect new generations with the film industry through proposals that combine innovation, promotion, and social impact, specifically benefiting older adults. Following an initial screening at Cine del Rejón and work sessions at Canaco Chihuahua, three finalist teams will be selected to receive 5,000 pesos in seed capital each to implement their promotional visions before the film's release.

The project is inspired by the novel ‘Lecciones de Otoño’ by Iván Eduardo Lópezcampos. Key participants in the launch included Alejandro Lazzarotto, president of Canaco Servytur Chihuahua; María Fernanda Bencomo, director of the Chihuahua Municipal Culture Institute; and Karla Estrada, president of the Specialized Section of Editorials of Canaco.