Chiikawa announces new merchandise including storybooks and pop-up books

New merchandise for the popular series ‘Chiikawa’ has been announced, including decorative ‘chiyogami’ paper, die-cut sticker sets, an anime storybook, and a pop-up picture book.

The ‘chiyogami’ paper is currently available at 100-yen shops across Japan. The die-cut sticker sets, featuring 64 different designs, are scheduled for release on August 28. The anime storybook, which covers episodes 1 through 33, will be released on September 10, with pre-orders beginning August 25. Finally, a pop-up book designed to bring the characters' expressions to life will be available on October 16.

Created by illustrator Nagano, the series has gained massive popularity, with its recent film, ‘Chiikawa the Movie: The Secret of Mermaid Island,’ surpassing 10 billion yen in box office revenue within 30 days.