Japan character merchandise: Chiikawa film bonuses and new pop-up shops

Various character-driven commercial activities and merchandise releases are underway in Japan.

For the film ‘Chiikawa: Secret of the Mermaid Island’, new desktop figures are being released at Gachagacha no Mori. Additionally, the sixth set of theater admission bonuses, featuring charm mini-figures of character duos, will be distributed at participating cinemas starting October 10. The film has already recorded significant box office success, reaching 16.85 billion yen in revenue.

In a separate collaboration, Content Seven will host a pop-up shop at Shinjuku Marui from October 16 to October 25. The event marks the first collaboration between the popular South Korean characters ‘Kkamang and Ant’ and the long-running puzzle game ‘Puyo Puyo’. The shop will offer limited-edition goods such as magnets, clear files, and acrylic keychains, with special bonuses for customers based on their purchase amounts.

Meanwhile, St. Marc Cafe is running a monthly promotion on September 30, offering a 30% discount on boxes of nine ‘Choco Cro’ pastries. The September campaign features a special collaboration with the ‘Minions & Monsters’ film, including limited-edition Minion-themed cups and packaging.