Chiiki Shimbun to collaborate with Ao Oni horror game

Chiiki Shimbun Co., Ltd. has announced a collaboration with LiTMUS Co., Ltd. to feature characters from the popular horror game “Ao Oni” in the November 6 issue of “Bu Labo.”

“Bu Labo” is a communication media outlet designed for elementary and junior high school students in Chiba Prefecture, distributed through local public schools. The collaboration will include a quiz where readers search for hidden “Ao Oni” characters within the pages and advertisements to create an engaging reading experience.

This initiative is part of Chiiki Shimbun’s strategy to leverage its distribution network to schools and collaborate with intellectual property holders. The company aims to increase media value and create new business opportunities through diverse content development.