Children's Day: Commercial offers and psychological focus on quality time

As Children's Day approaches, discussions in Argentina and Chile are focusing on both commercial promotions and the psychological importance of quality time over material gifts.

In Argentina, financial institutions are launching various consumer benefits. Banco Formosa is offering discounts and interest-free installments for toys and clothing, while Banco Nación has introduced the ‘Semana Nación’ program, featuring significant rebates at supermarkets, fuel stations, and travel services.

In Chile, organizations such as Fundación ALMA and Aldeas Infantiles SOS Chile are emphasizing the value of ‘gifting time.’ Experts suggest that emotional presence, active listening, and shared daily activities are more critical for healthy brain development and long-term socio-emotional skills than physical toys. This sentiment is supported by psychological research from the University of Michigan, which indicates that childhood memories of feeling loved and receiving emotional support are stronger predictors of adult well-being and mental health than extraordinary experiences or material possessions.