Chile launches national identity and tourism initiatives

Chile has launched new initiatives to promote national identity and hospitality. At the Santiago International Airport, Marca Chile and airport authorities inaugurated ‘Somos Chile’, a permanent gallery located in the international terminal arrival halls. The exhibition features 40 prominent Chilean figures and groups across science, sports, culture, gastronomy, and innovation, including Isabel Allende, Sebastián Lelio, and Mon Laferte.

Simultaneously, the Undersecretariat of Tourism and Sernatur have released a second viral video as part of the ‘ChileNos Encanta’ campaign. Aimed at strengthening the country’s culture of hospitality during Tourism Month, the campaign encourages citizens to act as ambassadors for the nation. The audiovisual content will be widely distributed through airports, cinemas, and over 500 screens across the country to promote a welcoming experience for visitors.