Chilean regions launch tourism promotion for 2026

Chilean authorities and regional representatives are launching initiatives to promote tourism ahead of the 2026 season. In Iquique, the municipality has inaugurated Tourism Week under the slogan ‘Iquique is lived, discovered and shared’. The celebrations include folkloric performances in Plaza Prat, culinary tastings, and entrepreneur fairs, aiming to highlight the city's heritage, gastronomy, and outdoor sports such as paragliding and nautical activities.

Simultaneously, Sernatur Atacama presented the 2026 blooming desert campaign, titled ‘Atacama Region Flourishes and Chile is Marveled’ (Región de Atacama Florece y Chile se Maravilla), in Santiago. The presentation focused on positioning the natural phenomenon of the blooming desert as a gateway to other regional attractions, including the Huasco Valley, desert cetaceans, volcanoes, and national parks. Tourism Undersecretary María Paz Lagos noted that the phenomenon serves to showcase the Atacama Region to both national and international audiences during the high tourism season.