Chili’s launches golf clubhouse pop-up and Rhoback apparel line

Chili’s, owned by Brinker International, is launching a marketing activation called the ‘Chili’s Golf Club’ at the DeBell Golf Club in Burbank, California. The two-day event, held on August 28-29, aims to expand the brand’s presence into lifestyle moments by transforming the clubhouse into a branded ‘19th hole’ experience.

The activation features exclusive golf-themed menu items, such as the Transfusion Marg, Tee Time Marg, and Peachy Palmer Marg. Additionally, Chili’s has partnered with athleisure brand Rhoback to release a limited-edition collection of golf apparel and accessories. The collection includes performance polos, hoodies, quarter-zips, and hats, which are available at the event and online.