Chili’s launches new apparel collection and chicken sandwich

Casual dining chain Chili’s has launched two new initiatives aimed at expanding its brand presence through apparel and menu innovation.

The company introduced the ‘Suburban Collection’ on September 30, a line of clothing and accessories described as ‘suburbanwear.’ The collection features vintage-inspired sportswear, including rugby shirts, jerseys, and hoodies, alongside hats, jewelry, and stickers. The designs incorporate the restaurant’s branding and menu-inspired motifs, such as mozzarella sticks and margaritas, with prices ranging from $30 to $60.

On the culinary front, Chili’s is debuting the Chicken Parm Big Crispy sandwich. The item consists of a crispy chicken breast filet topped with fried mozzarella and marinara sauce, served with fries and white cheddar mac & cheese. The sandwich is currently undergoing a limited early release in Florence, Kentucky; Rome, Georgia; and Venice, Florida, before its scheduled nationwide launch on October 20, 2026.