Chilly Live Show in Naples promotes intimate hygiene awareness

The Chilly Live Show took place in Piazza Dante, Naples, featuring a performance by singer Francesca Michielin. The event aimed to promote open discussion regarding intimate hygiene and personal care.

A YouGov survey conducted for Chilly indicates a cultural shift in Italy, with over 70% of women reporting that discussing personal hygiene is more natural now than in the past. According to Lorenzo Bionda, Country Manager Personal Care Italy, the brand seeks to continue breaking taboos surrounding intimate care. The research suggests that dialogue among friends (64%) and digital channels are primary drivers in overcoming these social stigmas, particularly among younger generations.