China-Brazil trade engagement grows through factory visits and academic partnerships

Business delegations and cooperatives are increasing direct engagement with Chinese manufacturers and institutions to strengthen trade and technological exchange. At the 139th Canton Fair in Guangzhou, which saw a record 314,000 foreign buyers, intended orders reached US$ 25.7 billion. Experts note that in-person factory visits are crucial for verifying production capacity, quality control, and automation, helping to reduce negotiation costs and improve decision-making.

In the cooperative sector, Execoop, a partner of the National Agriculture Society (SNA), has signed a bilateral agreement with the Zhejiang Institute of Economics and Trade. This marks the first time a college and cooperative has established such a partnership with a Chinese cooperative university. The agreement aims to foster academic production, student and executive exchanges, and a hub for technology and innovation. A recent delegation of 40 leaders from Rio de Janeiro cooperatives visited various Chinese institutions to study logistics, data analysis, and the integration of technology in economic growth.