China Duty Free International partners with 52TOYS for global pop-up tour

China Duty Free International (CDFI) has partnered with Chinese designer toy brand 52TOYS to launch a global pop-up tour, beginning at Hysan Place in Hong Kong’s Causeway Bay district. The collaboration features the popular intellectual property character, Ghody.

The initiative is part of CDFI’s ‘China Chic’ Global Expansion Initiative, which aims to support the international growth of Chinese lifestyle and creative brands. By establishing a presence in a major shopping district, CDFI intends to diversify its retail operations by developing duty-paid business alongside its established duty-free network and connect with younger consumers.

Following the Hong Kong debut, the Ghody pop-up tour is scheduled to expand to several other markets, including Beijing, Taiwan, Japan, South Korea, and Malaysia.