China implements new regulations for online content creators

New regulations issued by China’s Cyberspace Administration (CAC) and other government agencies took effect on September 1, imposing stricter controls on online content creators and distribution companies.

The provisions require companies involved in content planning, production, marketing, and talent management to register as service providers. These organizations must appoint dedicated content management personnel, establish emergency response procedures, and verify the identities of creators when signing contracts. Platforms are empowered to restrict account functions, suspend monetization, or shut down accounts in response to alleged violations.

The rules specifically prohibit 11 activities deemed to spread rumors or incite public division, such as fabricating topics to confuse the public, spreading speculative information, or maliciously rehashing negative news. Additionally, the regulations introduce age-based restrictions for livestreaming: minors under 16 are prohibited from hosting livestreams, while those aged 16 to 18 must undergo age verification and obtain parental consent.

Critics suggest the measures could expand state control over sensitive social issues, including unemployment, unpaid wages, and protests.