China internet advertising revenue grows 17.5% in first three quarters

China's internet advertising revenue reached 956.89 billion yuan during the first three quarters of 2026, representing a 17.5% year-on-year increase, according to data from the State Administration for Market Regulation.

Mobile internet advertising accounted for 812.5 billion yuan of this total, a 14% increase. The report also noted that mainstream media advertising remained stable, with television-based business generating 34.57 billion yuan, up 3.3%.

Geographically, six provinces and municipalities—including Beijing, Shanghai, Guangdong, Zhejiang, Fujian, and Jiangsu—contributed a combined 1.2971 trillion yuan. This concentration represents 81% of the national total, an increase of 0.6 percentage points compared to the same period last year.