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[BUSINESS] · China · 4 sources

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China outdoor sports market reaches 450 billion USD

outdoor sports industry Chinese economy consumer demographics sports market growth

More than 500 million people in China now participate in outdoor sports, according to the Chinese Outdoor Sports Industry Development Report (2025-2026). The sector has reached an economic value of approximately 3,170 billion yuan, or about 450 billion US dollars.

Data from the Department of Sports Economy under the General Administration of Sport indicates that outdoor activities are gaining significant popularity in third- and fourth-tier cities, which now account for 42% of total national consumption.

Demographically, the industry shows a balanced distribution across gender and age. Individuals aged 19 to 49 make up 76.16% of the consumer base, while women and men represent 50.82% and 49.18% of the market, respectively. The findings were presented at the fourth Chinese Outdoor Sports Industry Conference.

Entities

General Administration of Sport of China

Sources

In Cina più di 500 milioni di persone praticano sport all’aperto [www.cagliarilivetv.it]
In Cina più di 500 milioni di persone praticano sport all’aperto [www.ilgazzettinodigela.it]
In Cina più di 500 milioni di persone praticano sport all’aperto [www.mediaoneonline.it]
In Cina più di 500 milioni di persone praticano sport all’aperto [lecodellitorale.it]