China sees rise in immersive cultural tourism

Travelers visiting China are increasingly seeking immersive cultural experiences rather than traditional sightseeing. In Shanghai, British traveler Wilko Wanders experienced a spontaneous connection with locals when a group of musicians and singers in a public park invited him to join their performance and sang an English song for him.

Historic cities across the country are revitalizing their cultural heritage to meet this demand. Luoyang, a former capital of 13 dynasties, utilizes traditional architecture, lanterns, and period-accurate costumes to recreate ancient atmospheres, blending historical preservation with modern visitor experiences.