China smart glasses market sales surge 85% in H1 2026

The Chinese smart glasses market experienced significant growth in the first half of 2026. According to a report by Topo Design, total channel sales reached 909,000 units, an 85.5% year-on-year increase, while sales revenue rose 98.7% to 1.88 billion yuan.

Market trends show a divergence in product categories. AR glasses saw a 109.4% increase in sales, and camera-equipped glasses grew by 158.2%, driven by vlog creation and outdoor activities. In contrast, audio glasses saw growth slow to 8%, with their market share dropping to 20.7% as consumer interest shifts toward more functional AR and camera-integrated devices.

In the online market, Rayneo (雷鸟创新) led with an 18.9% sales share, followed by Rokid at 16.7%, Qianwen at 8.6%, and Huawei at 8.2%. Xiaomi also maintained a presence, ranking fifth. The market is currently undergoing a period of intense competition as brands expand their product lines and technical capabilities, such as single-green waveguide solutions.