China travel and retail sectors prepare for Golden Week holidays

Major hospitality and retail entities in China are preparing for the upcoming Mid-Autumn Festival and National Day holidays. IHG Hotels & Resorts has launched an early booking offer across Greater China to accommodate shifting travel trends, including longer immersive trips to regions like Western Sichuan, short breaks in cities such as Suzhou and Nanjing, and interest in emerging destinations like Luoyang.

Simultaneously, China Duty Free Group (CDFG) is implementing a ‘Super Golden Week’ campaign across its six stores in Hainan. The initiative aims to integrate retail with leisure through interactive activities, drone shows, and themed parades. In Sanya, the campaign includes loyalty rewards and special services at the Sanya International Duty Free Shopping Complex and Sanya Phoenix Airport, while Haikou locations will host cultural workshops and art installations.