Chinese automakers expand presence in Vietnam market

Chinese automotive brands are rapidly expanding their presence in the Vietnamese market. In the first eight months of 2026, Vietnam imported 44,335 vehicles from China, valued at over $1.568 billion, representing a 45.9% increase in volume and a 58.8% increase in value compared to the previous year.

Chinese manufacturers are facing stiff competition in established segments. In the internal combustion engine market, they contend with long-standing Japanese and Korean brands, while VinFast maintains a dominant position in the pure electric vehicle (EV) sector. To find a competitive edge, Chinese brands are targeting the intersection of these technologies, specifically focusing on Plug-in Hybrid Electric Vehicles (PHEV) and Range Extended Electric Vehicles (REEV/EREV).

As of September 2026, 13 new Chinese models or versions have been launched in Vietnam, accounting for nearly 33% of all new model introductions. Brands such as BYD, Geely, MG, and Omoda & Jaecoo are engaging in aggressive pricing strategies, with some offering incentives exceeding 100 million VND. The product range spans from affordable models to luxury SUVs and high-end EVs, such as the Lynk & Co 900 and Lotus models.