Chinese automakers GAC and FAWCAR expand into Italy

Chinese automotive manufacturers GAC and FAWCAR have officially launched new vehicle lineups in the Italian market.

GAC introduced the AION UT, a compact electric hatchback, and the AION V, an electric SUV, during a media event in Milan. The AION UT offers a WLTP range of up to 430 km, while the AION V provides a range of up to 510 km. GAC is implementing an “In Europe, for Europe” strategy, which includes vehicle assembly in Austria with Magna, collaboration with European suppliers like Bosch and Continental, and a logistics center in the Netherlands.

FAWCAR entered the Italian market with the simultaneous launch of five SUV models under the BESTUNE and JOYEE brands. The lineup includes internal combustion engine (ICE), battery-electric (BEV), and plug-in hybrid (PHEV) options, with prices starting at €26,998. Through its strategic partner BENTU-CHINACAR, FAWCAR aims to establish an extensive sales and service network across Italy, targeting 130 sales outlets and 180 service outlets by 2028.