Chinese automakers push deeper into Europe as brands like Chery target Germany

Chinese car manufacturers are accelerating their entry into the European market. Chery plans to begin sales in Germany in July and will start building a nationwide dealer and service network by July 2026, focusing on electric and hybrid models built on the Tiggo SUV family and offering competitive prices. The rollout follows the recent launch of the Omoda & Jaecoo double‑brand and reflects a broader Chinese push to capture market share from established European makers.

A consulting study by AlixPartners predicts Chinese vehicle sales in Europe will rise by 25 % this year to 2.3 million units, reaching a 16 % market share by 2030. The report notes that younger European consumers show little resistance to buying Chinese cars, while Chinese manufacturers are increasing overseas production to bypass EU import duties. European firms are responding by speeding up development cycles, with examples such as Renault cutting engineering staff and considering beta‑version vehicle releases that improve via software updates after launch.